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Case Study - Automated Specs retail website

Client Overview: -
A leading spec manufacturer and retailer. Client is based at United Kingdom.

Principles of development:
Participatory Research is a process whereby the intrinsic value of people’s knowledge is the basis for their own empowerment. Participatory Development is a process whereby people are empowered to plan and implement their own development plans.

The Challenge:
Once there was a petite shopkeeper operating his small business in the local suburb of U.K. He was not satisfied with the clientele over there and the amount of profits because he thought that his ideas were creative and people really loved his product but the only problem was reaching to a large number of people. Then somebody suggested him about us people i.e. Fresh Logics and we gave him a complete set of new ideas ranging from hosting his website to reaching a lot many people than he had ever expected. And today he’s one of our most prestigious clients whose profits jumped from a meager 20% to more than 200%.Thankfully we are running an organization where all people know there job pretty well and also not the least they know what the client is there for.

Key research information includes:
  • We make sure that shopper’s eyes prescribed by an optician.
  • The shopper can choose different type of specs in different type of frames like semi rimless, rimless, fully rimmed, kid’s size frames in different colors.
  • Shopper can search glasses according to his/her eyes prescription.
  • Shopper can start by selecting a spec category; choose a spec then he/she can personalize it according to him.

The Solution:
To fulfill the client specifications we develop a content management system whereby new products addition, modification, deletion could be done from admin section. Admin can categorize their products, there is facility to add categories and add product in these categories. Admin can add product’s accessories and many more properties of product like lens diameter, Nose Bridge etc. Web site members can be managed using admin section. It’s easy to shop at spec2vision. All you have to do is to visit your local optician, have your eyes tested and get the prescription. Now choose from a wide variety of prescription glasses that Spec2vision provides online. You can choose from Fully rimmed, Semi Rimmed, Rimless, Fashion Eyewear, Bendable, Titanium, Safety Eyeglasses and many more. You also get to choose from a wide variety of Accessories. Having chosen your eyeglasses and accessories online, just enter your prescription details and your online spectacles are delivered to your doorstep.

Technology used:
Client Side: HTML, DHTML, JavaScript, Ajax, Flash9
Server Side: PHP 5.2
Database: Mysql
Platform/OS: Apache, Linux